Harness the power of Tungsten with The Simcoe Bug and Bug-Shot series by Si Flies. Custom hand-made and painted to perfection, our bugs are precision-designed for ice fishing using tungsten, one the heaviest metal on Earth, to deliver ultra-fast sink rates into the strike zone. Buy directly through our online store, or find us stocked on the shelves of the industry’s best retailers.

Our Retail Network: We are proud to partner with premium brick-and-mortar tackle shops, bait stores, and outfitters across Canada and the United States. You can pick up our hand-tied tungsten jigs locally at these fine retailers: Simcoe Angler Bait Shop, The Sugar Addict, Gagnon Sports, G-Bay Bait & Tackle, Great Lakes Outfitters, Bills Bait and Tackle, Fishing World, Grimsby Tackle, Cabin Creek Supply, Mack Attack Outdoors, LSC Pro Tackle, Relic Outfitters, Dominion Outdoors(MB) Classic Outdoors (Sk), Anglers Point Marina (MI), Blade's Bait & Tackle (MiI), Taps and Tackle Co. (WI), Anglers Den (UT), and Chaumont Hardware (NY). Find a complete directory with addresses on our official Retail Locations page.

Trusted by Guides & Outfitters: Professional ice fishing guides and charter outfitters across North America rely on the Simcoe Bug to put clients on fish every single day. Because our high-visibility, fast-sinking tungsten bugs consistently deliver high catch rates for jumbo perch, crappie, and trout, top-tier guiding operations both use our tackle on the ice and sell them directly to their guests.

Wholesale Direct: Own a tackle shop, bait store, or guiding service? We partner directly with commercial outfitters to bring our high-quality bugs to your customers. Learn about our retail-ready packaging, tiered bulk pricing, and how to order by visiting our Wholesale page.

Master the Simcoe Bug: Want to know how to maximize your catch rate? Check out our official Tips & Tricks page to learn exactly how to rig, jig, and fish our specialized ice bugs for the best results.

Join the Community: We are backed by a passionate community of hardcore anglers. Connect with over 100k followers on our official Si Flies Facebook Page to share catches, see real-time ice reports, and get sneak peeks at upcoming product drops.